“Learn how to turn Cold Calls into Gold Calls”

Why is Cold Calling the one sales activity most dreaded by salespeople ?

Research shows that the primary reason is because it relies on old, outdated methods of selling that simply don’t work in today’s world.

Here are some myths about Cold Calling that simply do not apply:

  • Selling is a Numbers Game
  • Use a Sales Script to Sell
  • Focus on Pitching to Close the Deal
  • Rejection is part of the Sales Process
A New Approach

‘Make That Call’ is a new way approach to Cold Calling.

You don’t have to abandon the Selling Skills you already use – we will show you how to restructure them.

This radically honest Tele Sales Program that is based on integrity and common sense, challenges traditional sales thinking and helps delegates achieve better sales results.
Rather than focusing on how to close more deals, we will share with you ways of developing trust and rapport by asking sound, relevant questions rather than pitching for the business and hoping for a close.

Our course is based on a process that positions salespeople as objective advisors, and trusted experts rather than the conventional image of persuaders, manipulators, and pushers. It is not selling in the traditional sense of giving the features and benefits of your own products/services, overcoming objections and closing.

Generally the aim of GOLD calling is simply to open dialogue, to get to first base, and make a qualified appointment for further discussion and exploration.

Program Highlights

1. Research, Planning & Preparation

  •  A Positive Mental Approach
  •  Time Management
  •  The Buyers’ Perspective

2. How to Identify Prospects not Suspects

  •  Clear Call Objectives – the Purpose of your Call

3. Voice

  •  How you Sound is How you Sell

4. The Anatomy of a Gold Call

  •  Preparation – self and who you represent
  •  Introduction – key phrases positioning yourself and your purpose
  •  How to Anticipate the Sale
  •  Questioning – help and facilitate
  •  How to Build Trust
  •  Objectivity
  •  Listen and interpret
  •  Is there a Fit?
  •  Involve and coordinate
  •  Summary Close

5. CONNECT with Prospects

  •  Change your Language from ‘sales speak’ to a natural way of connecting with people.

6. Assertive Closing Techniques

7. Overcoming Objections

You Will Receive
  • Over 8 hours of lively, interactive Training
  • A comprehensive Workbook
  • A Hot Line to The Peer Group for 6 weeks
  • Free Coaching and Advice
  • A Certificate for your CV
Benefits of Attending
  • Make Less Cold Calls and Get Better Results
  • Rip up your Script and Easily Get Your Message Across
  • Change from the “Dreaded Salesperson” to a “Trusted Advisor”
  • Stop Chasing Prospects and Gain the Respect you Deserve

Duration – This course runs for 1 day

Our training is based on creating an environment where the learner is the most important person. The trainer is there to guide and facilitate. Within our programs, participants become engaged in an experience that mirrors the pressures and challenges faced in a real-world situation. Personalized Certificates are issued to each delegate on completion of the program.

Save up to 10% – if you have 4 or more people attending we can run the in-house workshop at your own premises.