”Turn Cold Calling into Gold Calling”
From our research over the last decade, we discovered that the Art of Cold Calling is practiced by less than 5% of all salespeople. .Ask the average salesperson, ”What Sales Technique do you fear the most?” and the answer is Cold Calling and the Fear of Rejection. So why are salespeople scared to use this technique? The simple answer is it is not a pleasant topic, so the easiest way to deal with it, is to avoid it.
This prompted the founder of the program, ”Turn Cold Calling into Gold Calling”, Clive Price to write a practical program on this topic which is outlined in his book on Amazon. Clive has helped thousands of salespeople end their fear of Cold Calling by eliminating the psychological barriers and busting the myths that underlie the fear of cold calling.
Why is this series a MUST READ for Sales Professionals?
Unless you work for a company that provides you with leads on a silver platter, you need to get and read this book.
If you’re like most salespeople, you delight in having the opportunity to sell your product or service to interested prospects. The challenge however, is finding them! Of all the sales challenges we face, ‘prospecting’ is one of the most difficult. Average salespeople wait for a prospect to fall into their lap, whereas sales professionals realize that they can’t afford to wait for things to happen – they need to be proactive and make things happen!
A salesperson without a prospect is like a vehicle without fuel, neither the sale nor the vehicle is going anywhere. So, if you want to get ahead fast, you need to learn how to prospect for genuine prospects.
That’s where this pivotal book comes into play. I consider ‘Turn Cold Calls into Gold Calls’ pivotal because it goes where few sales books have gone before. This is more than a what-to-do book – much more. It is a ‘how-to-do-it’ book that outlines, in precise detail, what you need to do and how, to get and stay ahead of the game.
Clive Price has produced a sales tool that every salesperson should have in their sales toolbox. Like any tool, the ideas, concepts and techniques that Clive share’s in this book won’t work unless you use them.
For sales professionals who consider themselves masters of their craft, having a tool as powerful as ‘Turn Cold Calls into Gold Calls’ gives them a strong competitive advantage because they’ll be getting to interested prospects well before the average salesperson does.
This book is full of proven techniques that, if embraced, will help make you an even more successful salesperson.
Quintarra Consulting Inc.
Skills Portal has broken this book down into 4 easy to read Episodes