{"version":"1.0","provider_name":"The Peer Group","provider_url":"https:\/\/mypeergroup.com\/mypeergroup","author_name":"Clive Price","author_url":"https:\/\/mypeergroup.com\/mypeergroup\/author\/clive\/","title":"Episode 4 - Openers - The Peer Group","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"VvTrPlt4jY\"><a href=\"https:\/\/mypeergroup.com\/mypeergroup\/episode-4-openers\/\">Episode 4 &#8211; Openers<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/mypeergroup.com\/mypeergroup\/episode-4-openers\/embed\/#?secret=VvTrPlt4jY\" width=\"600\" height=\"338\" title=\"&#8220;Episode 4 &#8211; Openers&#8221; &#8212; The Peer Group\" data-secret=\"VvTrPlt4jY\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/mypeergroup.com\/mypeergroup\/wp-content\/uploads\/2014\/05\/customer-hook.jpg","thumbnail_width":653,"thumbnail_height":450,"description":"&nbsp; Hook them from the start Before making a cold call, find a good reason to speak to the company\u2019s decision maker. This may will involve researching the business to look for alignment or commonality between your company and the prospect\u2019s business. Review their website, annual reports, newspaper clippings, and blog to find your \u201chook\u201d. [&hellip;]"}