Sales Training
Advanced Sales Skills
Master World-Class Techniques
About the Programme
This Advanced Sales Skills course is designed for sales professionals ready to level up and drive high-value sales in competitive markets. Today’s buyers are informed, skeptical, and firmly in control of the sales process. This programme teaches you how to disrupt that pattern by positioning yourself as a trusted consultant, selling on value rather than price, and influencing strategic decisions with confidence.
Through 8 focused, high-impact modules, participants will explore the psychology of buying, sharpen communication skills, and learn to differentiate through advanced techniques in consultative selling, value creation, proposal writing, and territory management.
Who Should Attend
• Experienced sales professionals seeking next-level skills
• Business development managers and account executives
• Sales team leaders looking to coach their teams better
• Anyone responsible for closing high-stakes deals or B2B sales
Programme Overview
The course covers the following advanced sales competencies:
Module 1 – The Buyer’s Mindset
• Understand how today’s buyer makes decisions
• Recognise buying signals and seduction traps
• Discover the 5 decisions every buyer makes
Module 2 – Relationship Selling
• Is it dead or evolved?
• Starting authentic conversations
• Ask powerful, disruptive questions
Module 3 – Consultative Selling
• The 6 core principles of consultative selling
• Move from transactional to strategic conversations
• Use 5 advanced questioning techniques to influence mindset
Module 4 – Selling on Value
• Eliminate the price objection
• Learn 4 ways to position and build value
• Apply 5 insight-driven selling techniques
• Enter “Blue Ocean” territories
Module 5 – Communication Styles
• Use Transactional Analysis to understand client behaviour
• Master the Parent–Adult–Child communication model
• Navigate the communication jungle
Module 6 – Sales Reinforcement Skills
• Revisit key sales techniques: prospecting, creating needs, closing
• Handle objections like a pro
Module 7 – Time & Territory Management
• Apply Covey’s time matrix for sales effectiveness
• Leverage the 80/20 Pareto Principle
Module 8 – Writing Winning Proposals
• Craft proposals that speak the buyer’s language
• Format benefits and structure for quick wins
• Use 5 techniques to close from your proposal
Module 9 – Personal Action Plans
• Create 3 tailored action plans focused on real sales growth
What You Will Get
• 8–10 hours of dynamic, high-level training
• A comprehensive Advanced Sales Skills Workbook
• Tools, models and templates you can use immediately
• Personalised certificate of completion
• Ongoing peer and facilitator support (optional)
How We Train
• Scenario-based learning to reflect real-world sales challenges
• Practical simulations and case studies for better retention
• Dynamic group interaction and advanced roleplays
• Facilitator-led discussions on actual sales problems
• Coaching on mindset, message, and method for advanced sales
Duration
• 1 Full Day Workshop (with pre-work and optional follow-up)
• Optional 90-day reinforcement programme or coaching support available
Buyers have changed. So must your sales approach. Whether you're negotiating with C-Suite clients or closing large accounts, this program gives you the edge.
Become a Strategic Partner.
🔎 Don’t Just Take Our Word For It
Testimonials
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❝Sales teams and managers from across the country attended sales training provided by The Peer Group. The training was focused on the necessity of drive and attitude (you in the sale) and sales skills (the sale in you) to be successful salespeople. Everyone enjoyed the training and commented on how beneficial it was. Now the challenge is to retain and measure the results, which we’ll do using the Peer Training System.❞
Gari Dombo Managing Director, Alexander ForbesMore... -
❝Great information. A lot of knowledge to implement. Go out there and shine. Very challenging for any role. I would recommend Peer Training Group to everyone I know.❞
Phindy & Victoria Kyalami EstatesMore... -
❝A huge thank you to The Peer Group for bringing a new aspect of professionalism and confidence to our sales executives. The Peer Training methodology will be used for the next 18 months to consolidate the training. All new staff will be inducted using Peer Training as the catalyst.❞
Katherine Lockheart National Buyer, Big BlueMore... -
❝A huge thank you to the Peer Training Group for bringing a new aspect of professionalism and confidence to our frontline staff. Our staff gained massively from understanding and learning how to approach customers and now have the confidence to apply the tools they were taught during the training day. We will no doubt see and reap the benefits thanks to our new skills on how to give all our customers the most memorable experience.❞
Ines Kruger NetcareMore... -
❝I enjoyed the course, very relevant information was covered that was beneficial to me. Relates not only to my work environment but in all areas of Life.❞
Nonthando HBZ BankMore... -
❝Thank you so much, they have all come back so motivated, and full of ideas and the course went well beyond just answering the phone professionally. Looks like it was the best money I have spent in a while. I would certainly recommend the course to other companies.❞
Miranda Isaakidis Indulgence Spa ProductsMore... -
❝This course was very good for everyone, not just the receptionist. From what I learned today, if my office would have this training, this would make life easy for everyone.❞
Nomuhle Wayne PlasticsMore... -
❝The greatest benefit of Peer Training is we will use it as a springboard to alter the way KVM is managed. We have been too compliant, and our customers have suffered. There is a new wind that will deliver to our customers exactly what they pay for. Thank you for your delivery here, Clive and Peer Training Group.
❞David Percival Managing Director, KVMMore... -
❝We just want to take the opportunity to thank you for the training that you have given us yesterday. It was a privilege to get to know the Peer Training Group and it is an honour to learn so many skills and techniques from you.❞
Sonja van Eeden Hilton HotelMore... -
❝The course was amazing, the best training I’ve had in my life.❞
Penny Peter Department of Economic Development and TourismRead more -
❝We have implemented various methodologies to empower our staff at all levels and found the results disappointing and short-lived. We have been using the democratic approach of Peer 2 Peer Sales Training for the last 18 months and to date the results have exceeded our expectations. We are on the path to developing a true Learning Culture within our companies.❞
Pierre Jordaan Unit Manager, Liberty LifeMore... -
❝The amazing hands-on approach, a smiling friendly, and very patient method of teaching that you are practicing shows. The warmth and efficiency as well as the hospitality shown by your staff deserves a special mention too as it would be an injustice not to do so.❞
Audrey Disang PA to CEO, Capital BankMore...

























