Skip to content

Sales Training

Advanced Sales Skills

Master World-Class Techniques

About the Programme

This Advanced Sales Skills course is designed for sales professionals ready to level up and drive high-value sales in competitive markets. Today’s buyers are informed, skeptical, and firmly in control of the sales process. This programme teaches you how to disrupt that pattern by positioning yourself as a trusted consultant, selling on value rather than price, and influencing strategic decisions with confidence.

Through 8 focused, high-impact modules, participants will explore the psychology of buying, sharpen communication skills, and learn to differentiate through advanced techniques in consultative selling, value creation, proposal writing, and territory management.

• Experienced sales professionals seeking next-level skills
• Business development managers and account executives
• Sales team leaders looking to coach their teams better
• Anyone responsible for closing high-stakes deals or B2B sales

The course covers the following advanced sales competencies:

Module 1 – The Buyer’s Mindset
    • Understand how today’s buyer makes decisions
    • Recognise buying signals and seduction traps
    • Discover the 5 decisions every buyer makes

Module 2 – Relationship Selling
    • Is it dead or evolved?
    • Starting authentic conversations
    • Ask powerful, disruptive questions

Module 3 – Consultative Selling
    • The 6 core principles of consultative selling
    • Move from transactional to strategic conversations
• Use 5 advanced questioning techniques to influence mindset

Module 4 – Selling on Value
    • Eliminate the price objection
    • Learn 4 ways to position and build value
    • Apply 5 insight-driven selling techniques
    • Enter “Blue Ocean” territories

Module 5 – Communication Styles
    • Use Transactional Analysis to understand client behaviour
    • Master the Parent–Adult–Child communication model
    • Navigate the communication jungle

Module 6 – Sales Reinforcement Skills
    • Revisit key sales techniques: prospecting, creating needs, closing
    • Handle objections like a pro

Module 7 – Time & Territory Management
    • Apply Covey’s time matrix for sales effectiveness
    • Leverage the 80/20 Pareto Principle

Module 8 – Writing Winning Proposals
    • Craft proposals that speak the buyer’s language
    • Format benefits and structure for quick wins
    • Use 5 techniques to close from your proposal

Module 9 – Personal Action Plans
    • Create 3 tailored action plans focused on real sales growth

• 8–10 hours of dynamic, high-level training
• A comprehensive Advanced Sales Skills Workbook
• Tools, models and templates you can use immediately
• Personalised certificate of completion
• Ongoing peer and facilitator support (optional)

• Scenario-based learning to reflect real-world sales challenges
• Practical simulations and case studies for better retention
• Dynamic group interaction and advanced roleplays
• Facilitator-led discussions on actual sales problems
• Coaching on mindset, message, and method for advanced sales

1 Full Day Workshop (with pre-work and optional follow-up)
• Optional 90-day reinforcement programme or coaching support available

Buyers have changed. So must your sales approach. Whether you're negotiating with C-Suite clients or closing large accounts, this program gives you the edge.

Clive Price with happy sales training delegates

Become a Strategic Partner.

🔎 Don’t Just Take Our Word For It

Testimonials

Fill out this form

Name