Sales Training
The 7-Step Sales System™
Struggling to Sell?
About the Programme
The sales world has changed. The days of pitching features and benefits are gone. Buyers today are informed, cautious, and overwhelmed with options. They don’t want to be sold to—they want partners who understand their challenges and can solve real problems. This programme addresses these issues.
With the Summiting Sales model, we equip your sales team with modern, proven techniques that build credibility, create value, and close more deals with confidence.
Who Should Attend
• Sales professionals looking to upskill
• Business development managers
• Sales managers and team leaders
• Customer-facing consultants
• Entrepreneurs and business owners who sell
• Anyone tired of hearing “No” or struggling to close
Programme Overview
This transformative programme tackles the common struggles salespeople face today:
• Poor pipeline quality
• Inability to reach decision-makers
• Long sales cycles
• Discounting under pressure
• Low conversion rates
You’ll learn how to:
• Control the sales process from start to finish
• Diagnose customer pain points
• Book meetings with decision-makers
• Build value and differentiate from competitors
• Navigate price discussions and protect margins
• Close with confidence and create urgency
• Handle objections before they happen
• Develop a full, qualified sales pipeline
We don’t just train—we change the way you sell.
What You Will Get
• A powerful new methodology: Summiting Sales
• A diagnostic sales toolkit
• Real-world practice scenarios
• A full suite of customisable resources
• A 12-month reinforcement and sustainability plan
• Access to “The Peer Training System”™ for ongoing learning and accountability
• Practical skills you can apply immediately
How We Train
We take a hybrid, high-impact approach:
• Customised to You: We assess your current sales gaps and design content to meet your goals
• Expert Facilitation: Delivered by specialists who’ve trained thousands globally
• Sustainable Learning: Built-in post-training structure using Peer Learning System™ for skill transfer and retention
• Interactive Delivery: Workshops, simulations, role-plays, and coaching
We wrote the book—literally—and now we bring that mastery to your team.
Duration
• Initial Workshop: 2 Days (Live Virtual or In-Person)
• Sustainability Programme: 12-month Peer Learning & Coaching Track
If your sales team keeps hearing “No,” it’s time to say “Yes” to a new way of selling. This is more than just training—this is a full transformation of how your team thinks, sells, and wins.
Let’s move from excuses to results.
🔎 Don’t Just Take Our Word For It
Testimonials
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❝We have implemented various methodologies to empower our staff at all levels and found the results disappointing and short-lived. We have been using the democratic approach of Peer 2 Peer Sales Training for the last 18 months and to date the results have exceeded our expectations. We are on the path to developing a true Learning Culture within our companies.❞
Pierre Jordaan Unit Manager, Liberty LifeMore... -
❝Sales teams and managers from across the country attended sales training provided by The Peer Group. The training was focused on the necessity of drive and attitude (you in the sale) and sales skills (the sale in you) to be successful salespeople. Everyone enjoyed the training and commented on how beneficial it was. Now the challenge is to retain and measure the results, which we’ll do using the Peer Training System.❞
Gari Dombo Managing Director, Alexander ForbesMore... -
❝This course was very good for everyone, not just the receptionist. From what I learned today, if my office would have this training, this would make life easy for everyone.❞
Nomuhle Wayne PlasticsMore... -
❝We just want to take the opportunity to thank you for the training that you have given us yesterday. It was a privilege to get to know the Peer Training Group and it is an honour to learn so many skills and techniques from you.❞
Sonja van Eeden Hilton HotelMore... -
❝A huge thank you to the Peer Training Group for bringing a new aspect of professionalism and confidence to our frontline staff. Our staff gained massively from understanding and learning how to approach customers and now have the confidence to apply the tools they were taught during the training day. We will no doubt see and reap the benefits thanks to our new skills on how to give all our customers the most memorable experience.❞
Ines Kruger NetcareMore... -
❝The greatest benefit of Peer Training is we will use it as a springboard to alter the way KVM is managed. We have been too compliant, and our customers have suffered. There is a new wind that will deliver to our customers exactly what they pay for. Thank you for your delivery here, Clive and Peer Training Group.
❞David Percival Managing Director, KVMMore... -
❝The course was amazing, the best training I’ve had in my life.❞
Penny Peter Department of Economic Development and TourismRead more -
❝I enjoyed the course, very relevant information was covered that was beneficial to me. Relates not only to my work environment but in all areas of Life.❞
Nonthando HBZ BankMore... -
❝Thank you so much, they have all come back so motivated, and full of ideas and the course went well beyond just answering the phone professionally. Looks like it was the best money I have spent in a while. I would certainly recommend the course to other companies.❞
Miranda Isaakidis Indulgence Spa ProductsMore... -
❝A huge thank you to The Peer Group for bringing a new aspect of professionalism and confidence to our sales executives. The Peer Training methodology will be used for the next 18 months to consolidate the training. All new staff will be inducted using Peer Training as the catalyst.❞
Katherine Lockheart National Buyer, Big BlueMore... -
❝The amazing hands-on approach, a smiling friendly, and very patient method of teaching that you are practicing shows. The warmth and efficiency as well as the hospitality shown by your staff deserves a special mention too as it would be an injustice not to do so.❞
Audrey Disang PA to CEO, Capital BankMore... -
❝Great information. A lot of knowledge to implement. Go out there and shine. Very challenging for any role. I would recommend Peer Training Group to everyone I know.❞
Phindy & Victoria Kyalami EstatesMore...

























