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Sales

Lady whose speech bubble contains a hook

How to craft Custom Openers for Sales Success

Hook them from the start

Before making a cold call, find a good reason to speak to the company’s decision maker. This may will involve researching the business to look for alignment or commonality between your company and the prospect’s business. Review their website, annual reports, newspaper clippings, and blog to find your “hook”.

Your research should help you develop a key value proposition that you can take to the prospect. Now develop a concise and compelling opening message that highlights this proposition and will grab the prospect’s attention from the get-go.

How to craft Custom Openers for Sales Success
Man interroating a woman to turn her from a suspect into a prospect

Turning Suspects into Prospects in a Competitive Sales Environment

If you treat them the same, you’re fighting a losing battle…

If you want to fill your sales pipeline with “prospects” who are ripe to buy, you need to be ruthless when it comes to “suspects”, because all they do is take up your most valuable resource– your time.

But can you tell the two apart? When it comes to separating the one from the other, there are a number of questions you should ask upfront to ensure you target qualified prospects, not “iffy” suspects.

Turning Suspects into Prospects in a Competitive Sales Environment

How To Turn Cold Calls into Gold Calls and Convert

Going For Gold

To succeed in sales you need to start by drawing up an accurate profile of your target…

In this extract from Turn Cold Calling into Gold Calling author Clive Price unpacks the first steps in overcoming your fear of cold calling by identifying the right prospects.

Playing the stock markets is fraught with danger and instils terror into even the strongest players, but the thought of success and a pot of gold at the end of the rainbow keep many people engaged in this endeavour. The same dream of gold is what motivates companies to engage in the equally terrifying endeavour of cold calling, but the difference is – in this case it doesn’t need to be terrifying.

How To Turn Cold Calls into Gold Calls and Convert