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Clive Price

A man hiding his face at a reception desk.

Bad Reception? Time to rethink your corporate front line image

Receptionist (n.): ancient switchboard.

Company (n.): Dynamic humanitarian for which receptionist is ambassador.

Spot the incongruities in these common assumptions? Imagine all ambassadors could be plugged in. lt might not be such a bad thing for the UN. But your company, with its commitment to “serving individual needs”, or its “uncompromised service excellence”, could do with a more ambitious representative, wouldn’t you say?

Bad Reception? Time to rethink your corporate front line image
Lady whose speech bubble contains a hook

How to craft Custom Openers for Sales Success

Hook them from the start

Before making a cold call, find a good reason to speak to the company’s decision maker. This may will involve researching the business to look for alignment or commonality between your company and the prospect’s business. Review their website, annual reports, newspaper clippings, and blog to find your “hook”.

Your research should help you develop a key value proposition that you can take to the prospect. Now develop a concise and compelling opening message that highlights this proposition and will grab the prospect’s attention from the get-go.

How to craft Custom Openers for Sales Success
Man interroating a woman to turn her from a suspect into a prospect

Turning Suspects into Prospects in a Competitive Sales Environment

If you treat them the same, you’re fighting a losing battle…

If you want to fill your sales pipeline with “prospects” who are ripe to buy, you need to be ruthless when it comes to “suspects”, because all they do is take up your most valuable resource– your time.

But can you tell the two apart? When it comes to separating the one from the other, there are a number of questions you should ask upfront to ensure you target qualified prospects, not “iffy” suspects.

Turning Suspects into Prospects in a Competitive Sales Environment