How To Turn Cold Calls into Gold Calls and Convert
Going For Gold
To succeed in sales you need to start by drawing up an accurate profile of your target…
In this extract from Turn Cold Calling into Gold Calling author Clive Price unpacks the first steps in overcoming your fear of cold calling by identifying the right prospects.
Playing the stock markets is fraught with danger and instils terror into even the strongest players, but the thought of success and a pot of gold at the end of the rainbow keep many people engaged in this endeavour. The same dream of gold is what motivates companies to engage in the equally terrifying endeavour of cold calling, but the difference is – in this case it doesn’t need to be terrifying.
